Here at Tchibo Coffee Service we have approximately ten National Account Managers (NAMs), based nationwide who manage relationships between our business and yours. NAMs look after large organisations in the hotel, leisure, education and contract catering sectors.
In this blog, we’ll go through what it’s like being a NAM by experiencing one day in their life!
Name: Alastair McGrath-McElhoney
Title: National Account Manager, Hotels, Restaurants & Leisure
How long have you worked at Tchibo? Two years
What are the responsibilities in your role as a NAM?
Liaising with senior level team members such as Buyers, Food & Beverage Directors and Operations Directors. This contact is to ensure that we work together on the development of the offer. It may include the introduction of a new product into their estate, training programs to focus on menu development, or event support.
Also included is contact at site level, working with the management team to deliver the overall group message. This could include things like brand compliance, new product training or equipment opportunities such as a new self-service breakfast offer or solutions that could be used within their leisure environments (spas, Pro Shops etc.)
The ultimate goal is to grow our clients’ business. I work closely with them to deliver high level strategic business plans to ensure maximum added value to the overall coffee offer.
Describe a typical day…
I love that this role is so varied; no two days are the same. My working week involves meeting buyers, hotel management teams, training, time in the office, new business and much more.
For example, I recently delivered a prize to a client for producing their own summer drink recipe using our Piacetto coffee. I’m spending some time in the office working on a new business campaign for restaurants, developing a coffee recipe for our equipment that will be rolled out across the estate of one of my clients, attending an installation of a new bulk brew machine at a hotel, not to mention the various client visits booked in conduct performance reviews and looking at more solutions to advance sales through the use of point of sale.
What’s the best thing about this job?
Coffee. I love working in coffee. The industry is so exciting, ever changing, developing and growing. My role allows me to be involved in so many different aspects whether it be new business, account management or training. It’s so varied that there is never a dull moment.
Tagged with: account management • coffee • service • Tchibo